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Controversial topic alert!
I’m kidding, kind of. Look, having a strategy behind your business decisions matters. I’m not saying ignore strategy, I’m not saying strategy doesn’t matter, I’m not saying just-freaking-wing it. Heck no.
I am saying that depending on strategy alone isn’t going to get you where you want to be.
I am saying that focusing solely on strategy is a recipe for burnout and overwhelm.
I am saying that strategy is one piece of the puzzle, but without some other key pieces you’re not going to get very far.
See, your mindset has to back that strategy up. And for a lot of business owners they totally ignore the mindset piece and jump straight into whatever Guru X says you have to do to get more followers, have more clients, and make more money. Then, when it doesn’t work, they go through this slump of feeling like sh*t, beating themselves up, considering throwing in the towel, and then being seduced by the next big strategy. It’s a cycle — one you might be familiar with, yeah?
That cycle is pretty dangerous, actually! It ends up with you feeling like you’re not good enough, or not cut out to be a business owner, and just overall defeated. I want to tell you something:
Nothing is wrong with you.
And, nothing is wrong with the strategies either, honestly.
You’re just skipping a really important step that makes all the difference.
Right now, at this rate, you’re sacrificing your focus, your energy, and your stamina. Every day is a rollercoaster of emotions, a rat race to try the next big thing (while balancing the other existing things), and depleting your willpower to keep going. You might feel completely disconnected from your business, from your purpose, and you’re losing that essential ingredient of WHY you’re even doing this. At this rate, the change you wanted to make, the impact you wanted to have, the people you wanted to help… it’s all dwindling away with each and every idea you sling at the wall only to watch slip down into a puddle on the floor.
I know, it’s rough. I’ve been there too. This is what only focusing on strategy gets you — worn out, fed up, and stuck with what to do next.
So, what are you losing by this current way of operating? You tell me. Who are you not impacting? Who are you not helping? Who are you not supporting? Your clients? Your family? Your kids? I know this is probably coming across a little harsh, but when we start to really think about the consequences (yes! The CONSEQUENCES) of our actions or lack there of… that’s when we feel inspired to try a new way. That’s when we get inspired to make a new choice.
And that’s all this is. A choice. You have a choice to do things different.
And like I said — it’s just a small step you’re skipping over. It’s easy to skip over it, too. See no one really tells you about this step (at least not in detail), and you never really learned about it growing up or in school.
That step is called your mindset. And it’s not as scary or as fluffy or as whatever-word-you-come-up-with as you think it is. It’s simple, actually — once you commit to making it a priority.
But you have to commit. Are you open to that? I mean I get it — hustling through strategies is one option, but how has that been working out for you? So why not try another way?
When I say do the inner work, do the mindset work, do “the work” — it sounds pretty out there. I know that. I agree with you! All of the uber successful people attest their success to “mindset” but they never explain what that means.
I’ll tell you what they mean.
They experience the exact same sh*t you do. The same problems. The same frustrations. The same amount of time in a day…
And they perceive it 1111% differently than you do.
And they do that because they made a choice to do that.
And how they perceive it is a result of their beliefs and their thoughts, and how they perceive it affects their action and their results.
Have you ever heard someone say, “it’s all about your perception?”
They’re right – IT IS.
And so “the work” that people talk about is the act of changing those perceptions. That starts with changing thoughts and beliefs. And results in changing actions and results. It’s a pattern, it’s a system, it’s a formula.
In fact, I’ve created a system using this knowledge that will help you start doing “THE WORK” for yourself. It’s called The Belief Breakthrough Formula and I teach all about it inside something I hosted recently called, “The Success Mindset Workshop”.
Inside the workshop we dive into all of this more in-depth and I give you an actionable, step by step formula to bring into your own life AND a 30-day system that will take you just a few minutes a day to complete. This will allow you to let go of your old limiting beliefs and start rewiring your brain for success.
And THEN, when you go out there and try the next strategy you’ll be equipped with a superpower you’ve always had but never utilized. Your Mindset. And with that, you’ll be unstoppable.
What big takeaway or ah-ha did you just experience reading through this? I'd love to know! Leave a comment below or let's connect on Instagram.
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Cheers to that!
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