You Don’t Have to Wake Up at 5am To Be A Good Entrepreneur
 

It feels like for my entire life I’ve wanted to be a morning person, but am actually not so much a morning person. We live in a society where waking up early is celebrated and you are given so much praise if you manage to accomplish 10+ things before the average person stirs. But, alas, this just wasn’t how my body operated naturally. I was more of a 9am person naturally, and imagine the shock and horror of all my 5am club friends when they’ve already solved world hunger and I’m just now hitting snooze for what would be the first of ten times.

If I sound bitter, it’s because I spent a lot of time being bitter about it. I felt like something was WRONG with me, inherently. Why was I so tired?! Why did I not even remember turning off my alarm?! I remember in college I got an app that made you solve math problems to turn off the alarm (now this was on the crappiest/cheapest Android smartphone). The first day it went off and I groggily rolled over and started solving the problem. I liked math and considered myself a Math Superstar and so I had put the level at “hardest.” WELL, I couldn’t get it right. I was livid. The alarm was blaring and despite my multiple efforts I couldn’t solve the problem! 

Being a good entrepreneur does not involve a checklist (and certainly not a mandatory wake up time). Click through to read more | KaitlynKessler.com | #businesscoach #mindsetcoach #business #onlinebiz #biztips
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I later read the reviews, which were terrible, and found out that most of the equations did not follow simple order of operations and therefore were not solvable.

BUT, in that moment, I instead ripped the battery out of my phone, threw it across the room, and fell back to sleep.

That’s one of many stories about me and sleep. Once my sister proclaimed she thought I was dead and she tried to shake me from my zombie-like stupor. And when I took a poetry class, my professor said she thought it was “odd” that I chose to write a poem about accidental napping.

Clearly, sleep is a Big Fucking Deal™ to me.

When I set out on my entrepreneurial journey, it felt like, LITERALLY, everyone was talking about the 5am club. People were working out, cooking and eating a real breakfast, raising children, cleaning their house and their inbox all before the sun rose. Not to mention journaling, meditating, getting in a quick yoga flow, and also solving world hunger. I, on the other hand, was turning over in my bed and opening my laptop to start work from bed around 9-9:30. I felt like a fraud, a fuck-up, like this would never work for me because of a stupid wake up time.

As I grew more successful, better habits did form. I actually got out of bed, brushed my teeth, and put on a bra (sometimes). But the wake up time never really improved. And this sense of guilt always lingered. In the back of my mind, I thought, well dammit, if ONLY I could get up early, then I’d be a millionaire.

This belief lingered through all of my up-leveling, through hitting six figures, through being booked out and then overbooked out. Honestly, I remember the moment that the belief got challenged and rocked and I was finally given this permission slip I had unintentionally been seeking for years.

I went to a retreat with some business friends and at some point someone asked what our normal morning routines were. One of the girls there who I really admired lazily replied that she gets up around 9 or 9:30 and eventually starts work by 11.

I think I died and went to heaven.

Because here she was, in allllll of her success (multi 6-figures, y’all) saying that SHE DIDN’T WAKE UP EARLY. Like that the belief disappeared. I felt cured. I felt like a new woman. She has no idea the impact such a simple response had on me, but it was epic.

I’ve since passed this permission slip onto many others. There’s nothing wrong with you. You are perfectly fine in every single way possible just as you are.

The funny thing here is that once I dropped this crazy belief system, I noticed something interesting. I started getting up a bit earlier. Like, naturally. It’s like those crazy stories where people say I FINALLY STOPPED DIETING AND LOST 100 POUNDS. The mind is a funny thing, y’all. 

But the point is, I actually don’t care what time I wake up. I try to keep it consistent because I know for me that leads to better quality sleep, but there’s no shame or guilt around the times. I built my business schedule around honoring that I will not be available to others until 11 and even if I get up at 7 (which often I do! Naturally!) I just spend the morning on ME, for ME.

The moral of this story isn’t to say that 5 or 7 or 9 or 11am wins. It’s to say that you are fine, exactly as you are, and if you could stop shaming yourself for every single thing you do, life would be a lot more simpler, exciting, and fun.

And that’s my big problem with “morning routines” in general. I don’t doubt the effectiveness for some people, heck, I do things pretty routinely too. BUT, this idea of telling people they HAVE to do all of these things to be successful or win life is a recipe for disaster. It leads to a shame spiral if you don’t manage to complete it, and it ends up with people just checking the boxes and not actually getting anything out of their said routine. 

It becomes just writing your gratitude, without actually feeling it.

It becomes just saying your affirmations, without actually believing it.

It turns you into a wellness zombie chugging celery juice and doing yoga without even considering why.

That’s not the point here. My mornings are sacred. My gratitude practice involves writing and daydreaming and meditation and visualizing all the things. That takes time! If I was trying to cram it into a 5 minute window on my 50 item checklist to do in one hour…. It wouldn’t work the same, right?! And all of that to say, you don’t have to do it my way. But you do have to do it with some sort of intention and meaning. It’s not just an item to check off.

Here’s what I did to find my best morning situation:

First, I fucking relaxed. So after *the event*, I noticed I was naturally getting up a bit earlier. And I thought to myself, I want to use this time for me, whatever that means. I truly didn’t know, but I knew I didn’t want to jump right into work.

So one morning when I got up, I just went to the couch and sat there and relaxed. And I let ideas come to me to see what would feel good to do. Of course my mind went to all the things I “should” do, but I asked myself if I really wanted to actually do those things. And then I put on my scientist hat, and did some things, and recognized what felt good and didn’t.

I didn’t look to external sources to tell me what to do.

I went internal and judged how things made me feel.

And if I LIKED them, then I did them more.

And if I DIDN’T like them, I released them. No big deal.

There are absolutely no rules, just FYI. Even the rules you are thinking of right now aren’t actually rules. Just conditioning and habits and ideas you’ve adopted as beliefs. Except maybe feeding your cats first thing, that might be a rule. At least it is in my household, because they will not leave you the heck alone without some breakfast.

Anyway, I found my own routine and here’s the shocker: it changes. OFTEN!

And that’s okay!

How I look at it now is that I want to get myself into a feeling and a vibration of my next level success. So sometimes that’s meditating, sometimes that’s journaling, sometimes that’s pulling cards, today that looks like writing this blog post because I felt inspired to do so. I want to take whatever action feels like it’ll help me BE the person I want to be. For me, that person values freedom and flexibility, so of course, I need to start doing that now.

So, I guess that’s the consistent thing that happens. I ask myself, who do I need to BE to have everything I want in life. And I let that answer inform what comes next. Sometimes I have 3 hours to play with this idea, and sometimes I have 1. The biggest piece of advice, or thought I want to pass onto you, is to do what you can to release the shame around not doing things the way that xyz book tells you to. 

You can be everything you want to be using exactly what you have right now. There’s nothing left to fix or change. 

 

Do you feel inspired and ready to start playing by your own rules? Hit me up on Instagram and let me know your biggest takeaway!

 

 
 
Hustling Won't Build A Sustainable, Successful Online Business
 

Attention all online business owners and entrepreneurs: let’s band together and stop hustling in 2020. I’m serious. Let’s say no to the rise and grind mentality, the 80 hour work weeks, and the “I’ll just bring my laptop onto the couch while we watch this movie, babe” mindset. You in? No? Still a little on the fence and attached to the workaholic identity? It’s okay… keep reading!

People say you have to hustle because they believe they have to hustle, and you know that ol’ misery-loves-company-thing? Yeah, it’s true. If there’s one thing I’ve noticed, studied, and learned in this online space is that some of the loudest voices saying you have to hustle and work-work-work are speaking from THEIR experience of hustling way too hard and work-work-work-ing themselves to death. In their paradigm, in their reality, they believe that is the truth because… for them it is. But here are the facts: THAT’S not a fact.

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Hustling 25/8 to run your business gets you…

Nowhere fast. 

Nowhere long-term.

And nowhere good, healthy, exciting, fun, sustainable, inspirational…. You catch my drift?

It gets you on the burnt out, overwhelmed, dreading work train which makes stops very often at procastination-station, throw-in-the-towel-city, and hate-my-business-land. 

But don’t take MY word for it. Literally Google burnout, adrenal fatigue, or exhaustion.

These things are real, and you are really going to have a hard time building that incredible empire, impacting people, and changing the world if you actually physically cannot get off the couch because the sense of impending doom hovering over you.

So yeah, real anti-hustle over here.

What I’ve noticed: a lot of people that get caught up in hustling through their business (and their lives) have…

1. No idea what they are actually doing. They’ve ended up half-assing a lot of strategies that they don’t fully understand (because they are mimicking what they see others doing, but don’t know the behind-the-scenes).

2. A lack of belief in their abilities to actually create their dream life or business. They are band-aiding over their fear and mindset issues with WORK-WORK-WORK messages that might get a quick win here or there but won’t last.

3. A dependency on sheer willpower, grit (whatever the f* that is), and caffeine (or essential oils, whatever) that has completely clouded out WHY they actually started their business in the first place and has just become an almost-drug-like-addiction to the hustle. 

It’s honestly super sad to think about, because I think we all have incredible messages to get out there, to share, to help people, to make a positive impact… yet that cannot happen from a place of unhealthy hustle. It’s sad, dangerous, and straight up poisonous to think that all that matters is how hard you work. The truth of that is someone will always work harder than you — someone has less kids, more time, more money, a more supportive spouse, etc. than you — so if that’s all that matters… well, honestly, you’re f*cked. 

So now that you might feel a bit personally attacked (I’m sorry, it’s tough love!) let's talk about an alternative way to approach this thing called being a business owner. 

It’s called alignment, and y’all, it’s really nice. It’s lets you take breaks, rest, and be inspired. It lets you create something that matters, that you are proud of, and that will actually last you the rest of your working-life (if you want that). It lets you watch TV at night with your partner with no guilt, and wake up and like… enjoy your morning (what the what?!). 

Alignment allows you to take deliberate and inspired action that actually moves the needle in your business. It allows you to stop comparing yourself (and your work ethic, or ability to ‘power-through’) to others. It allows you to see big, overwhelming projects as a set of smaller, intentional steps that are so, so, so doable. It allows you to BE the version of yourself that runs the sustainable, healthy, happy business you so desire. It’s the magical solution you’ve been hunting for on all those nights you couldn’t sleep because you drank too many cups of coffee and your brain is racing.

So here’s the thing that pisses people off about this conversation: they’ll cry out — YOU CAN’T JUST MEDITATE YOUR WAY TO A PROFITABLE BUSINESS.

Okay, so true. First of all, I didn’t say that. Second of all, you should try meditating with all that anger and yelling (sheesh!)

Alignment brings about inspired or aligned action. There’s still action. There’s still the ACT of doing things. You still gotta put something up for sale, work with clients, sell a product, whatever. But it doesn’t have to be ridden with this negative, anxious, overwhelming energy that makes you hate your business. It can feel good. Fun, even!

Deep down, you know what I am saying is true. It’s the truest truth there is: we overcomplicate things, make things way harder than they have to be, and generally like to run on this adrenaline-rush-cortisol-overload mixture because… well, because it’s all we really know. But there is another way, I promise you that.

If you’re ready to explore that other way, here are some things for you to reflect on:

First: What are you doing in your business right now that you absolutely hate and dread doing and like optionally choose to fold laundry or scoop the catbox instead of doing? Do you have to be doing that? Who said you had to do it? Is that 100% true?

Second: What about your business do you love doing? What gets pushed to the top of the to-do list because you are excited about it? How can you do more of that or explore more opportunities like that

Disclaimer, for the haters: Yes, you still have to do taxes and boring ish like that. I’m not saying to tell the IRS that it wasn’t in alignment for you. But, if it’s a really big issue for you… that should be on the top of your outsource list! (Check out Bench.co* — best decision I ever made!)

Third: What do you think will happen if you actually stopped hustling and made an effort to focus on alignment? What’s the worst case scenario? What’s the best? Explore your limiting beliefs here to see what you are actually resisting (because logically you can accept that alignment > hustle, but unconsciously you are probably still resisting it. We tend not to like change. That’s why I coach people through these concepts!)

And if you’re looking to really start changing your beliefs and thoughts around this idea, I have a few of my own personal mantras that you could use (or adapt, whatever):

  1. The Rest Is The Work

  2. It Is Safe For Me To Say No

  3. How Can I Allow This To Be More Fun?

  4. This Gets To be Easy

Obviously feel free to come up with your own, but “having to hustle” is a belief that I want to encourage everyone to rewrite. Your business depends on it!

 

Are you ready to give up the hustle-mentality? Share with me in a comment or on Instagram what this brings up for you!

 
 
 

 
 
S2E30: How I Am Planning For The New Year Right Now
 

Season 2, Episode 30 is about planning for the new year. I thought we needed a more technical episode — so here it is! I dive into the three things that I use to plan for the new year, and discuss topics like running audits and deciding words of the year. There are some amazing takeaways, so definitely listen above or in your favorite podcasting app!

In this episode, I dive into the three things that I use to plan for the new year, and discuss topics like running audits and deciding words of the year. There are some amazing takeaways, so definitely listen in! | KaitlynKessler.com | EffortLess Po…
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Highlights

  • The most “technical” planning episode I can offer! (01:45)

  • The three things that I use to plan my new year (02:15)

  • How I deal with being “an idea person” (02:45)

  • The audit I run on my business (04:05)

  • The three most important questions I ask myself (04:25)

  • How I break down my quarters (06:05)

  • Making plans but being open to opportunities (06:55)

  • Creating boundaries for the new year (07:25)

  • Using a word of the year (but being flexible!) (09:55)

  • Thoughts of my 2020 word of the year (11:05)

  • Choosing YOUR word (12:00)

  • A closing note for 2019 and season 2 (12:50)

Resources

 

What's Next?

Thank you for listening! If this episode really spoke to you, please reach out and let me know! You can leave a comment below or share on Instagram (I’m @kaitlynskessler!)

to support even more:

✧ Leave a review on iTunes!
✧ Share the show on social! (Tag me! @kaitlynskessler)
✧ Subscribe via iTunes, Google Play, Spotify, or Stitcher

 

 
 
S2E29: Learning to Answer Your Big Questions On Your Own
 

Season 2, Episode 29 is about learning to answer the big questions on your own. How often do you put the pressure on everyone else to answer your big life questions? How often do you assume that they would know better than you? This episode is all about taking ownership over our lives and answering questions all on our own! Listen above or in your favorite podcasting app!

How often do you put the pressure on everyone else to answer your big life questions? How often do you assume that they would know better than you? This episode is all about taking ownership over our lives and answering questions all on our own! Cli…
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Highlights

  • The biggest lie we tell ourselves (01:40)

  • Where the problem with “looking it up” starts (03:40)

  • Thoughts on questioning (and using a pendulum) (04:20)

  • The real truth about questions (06:00)

  • What successful people feel about themselves (07:00)

  • Hearing the answer + trusting it to be the right answer (07:40)

  • A method I use with clients to release limiting beliefs (08:30)

  • How we deflect ownership over our lives (08:50)

  • A deep dive into consciousness about why you have the answers (09:45)

Resources

 

What's Next?

Thank you for listening! If this episode really spoke to you, please reach out and let me know! You can leave a comment below or share on Instagram (I’m @kaitlynskessler!)

to support even more:

✧ Leave a review on iTunes!
✧ Share the show on social! (Tag me!)
✧ Subscribe via iTunes, Google Play, Spotify, or Stitcher