Episode 053: Yes, You Need Problem Aware Marketing (How To Make This Not An Ick)

Messaging 🤝 Sales. We’re deep diving into a big conversation in our space—to problem-aware or not to problem-aware? I’m sharing a breakdown of exactly what problem aware marketing is and why it’s so necessary AND can be done in a heart-led, caring, inspiring way. Plus I’m adding a special bonus to waitlist-ers for Soft Sales to help you lock in your messaging.

discussed in this episode:

The shift in marketing (and the way it got misconstrued)
What you need to have max clarity on for strong messaging
What’s behind good messaging and it works
Pain point marketing versus problem aware marketing
The power of understanding and speaking to ‘the problem’
A special bonus offer for Soft Sales waitlist-ers!

Resources + links mentioned:

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Hi! I’m Kaitlyn!

I’m here to help you step into your power and create more ease in your business. You’ve been working hard, getting clients, making money, and deep down you’re starting to wonder, “is this it?”—I know how scary those thoughts can be and I’m here to help you navigate the path of taking what you got and shifting it into what you deeply desire.

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Episode 053: Yes, You Need Problem Aware Marketing (How To Make This Not An Ick)

Episode 052: Ask Yourself This To Change How You Feel About Sales (And How You Sell!)

Episode 051: Three Reasons Sales Feel Hard or Ick (and What To Shift Into Instead)

Episode 050: Let This Be The Thing That Creates Relief Around The Pressure of Perfectionism

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Episode 048: 4 Ways I Use My Knowledge of Human Design to Be a More Effective Coach

Episode 047: Shifts In The Industry and What People Really Desire Right Now

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Episode 045: A Glimpse Into a Powerful Conversation from My Mastermind (That’ll Make Scaling MUCH Simpler)

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Episode 042: A Reminder + Powerful Practice to Use Daily (It’ll Make You Feel Better and Create a Big Impact in Your Business)

Episode 041: These Things Have Felt Off Lately (Plus the Effects on My Impact and Income)

Episode 040: One Big Thing to Understand About Creating More Money (and Having It Feel Good)

Episode 039: Easeful Launching and Being Intentional with Chelsea Wallace

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Episode 037: The 3 Beliefs I Hold About Money That Serve Me (and my Bank Account) The Most

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Episode 035: 5 Things Clients and I Have Been Diving Into Lately (Around Mindset, Money, and More)

Episode 034: Human Design, Manifestation, and Blending Science and Spirituality with Adriana Keefe

Episode 033: Riff—How to Be Grateful + Desire More At The Same Dang Time

Episode 032: BTS—The Conversations That Lead to Bigger Income Months With Less Overwhelm

Episode 031: How I Rewired My Experience with My Anxious Thoughts + Created a Secure Relationship with My Business

Episode 030: Sustainable Impact + Holistic Wellness with Jillian Hassard

Episode 029: How To Create More Depth In Your Work, Offers, and Relationships

Episode 028: How to Actually Scale without Sacrificing Your Integrity, Impact, or Client Experience

Episode 027: 6 Harsh Truths About Being a Business Owner We Need to Talk About

Episode 026: How I Stopped Overthinking Everything I Do + Say in My Business

Episode 025: What You Need To Know To Attract High-Ticket Clients

SpaciousKaitlyn KesslerSeptember 9, 2024Coaching, Mindset, Alignment, Intentional, Business, ProductivityComment