Episode 053: Yes, You Need Problem Aware Marketing (How To Make This Not An Ick)
Messaging 🤝 Sales. We’re deep diving into a big conversation in our space—to problem-aware or not to problem-aware? I’m sharing a breakdown of exactly what problem aware marketing is and why it’s so necessary AND can be done in a heart-led, caring, inspiring way. Plus I’m adding a special bonus to waitlist-ers for Soft Sales to help you lock in your messaging.
discussed in this episode:
The shift in marketing (and the way it got misconstrued)
What you need to have max clarity on for strong messaging
What’s behind good messaging and it works
Pain point marketing versus problem aware marketing
The power of understanding and speaking to ‘the problem’
A special bonus offer for Soft Sales waitlist-ers!
Resources + links mentioned:
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What's Next?
Thank you for listening! Come share your thoughts with me on Instagram (I’m @kaitlynskessler!) I'd love to hear your takeaways and action items!
Hi! I’m Kaitlyn!
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