Kaitlyn Kessler | Mindset Coach + Online Business Mentor

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Episode 053: Yes, You Need Problem Aware Marketing (How To Make This Not An Ick)

Messaging šŸ¤ Sales. Weā€™re deep diving into a big conversation in our spaceā€”to problem-aware or not to problem-aware? Iā€™m sharing a breakdown of exactly what problem aware marketing is and why itā€™s so necessary AND can be done in a heart-led, caring, inspiring way. Plus Iā€™m adding a special bonus to waitlist-ers for Soft Sales to help you lock in your messaging.

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Episode 053: Yes, You Need Problem Aware Marketing (How To Make This Not An Ick) Kaitlyn Kessler

discussed in this episode:

  • The shift in marketing (and the way it got misconstrued)

  • What you need to have max clarity on for strong messaging

  • Whatā€™s behind good messaging and it works

  • Pain point marketing versus problem aware marketing

  • The power of understanding and speaking to ā€˜the problemā€™

  • A special bonus offer for Soft Sales waitlist-ers!

Resources + links mentioned:

to support the show:

āœ§ Leave a review on Apple Podcasts!
āœ§ Share on Instagram! (Tag me! @kaitlynskessler)
āœ§ Subscribe via Apple Podcasts or Spotify

What's Next?

Thank you for listening! Come share your thoughts with me on Instagram (Iā€™m @kaitlynskessler!) I'd love to hear your takeaways and action items!

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