For business owners who want to sell with confidence, ease, and flow—without stress or pressure.
You love your offers, and you love the clients you serve—but if you’re honest, you crave more of them. Yet every time you try a new sales strategy or tactic, it feels like squeezing into a pair of jeans that just doesn’t fit—tight in all the wrong places, uncomfortable, and impossible to move in.
Traditional sales strategies feel pushy, formulaic, and out of sync with the integrity and caliber of your work. Even if they could or have worked, you’re not interested in building a business that doesn’t feel aligned anymore.
It’s time to sell in a way that feels intuitive, aligned, and good—one that works because it taps into who you are, what you stand for, and how you naturally operate. Soft Sales is a sustainable approach to sales, combining subconscious shifts with strategic moves that create real results.
This is for the business owner who cares deeply about their clients, their impact, and the integrity of their work—but also craves more sales without the pressure, sleaze, or awkwardness.
🥞 You’ve noticed high spikes in sales during launches, followed by quiet months where you wonder if you’ll break even, and you’re tired of feeling panicked and reactive.
🥞 You value building authentic relationships with your clients and want your sales process to reflect your heart, integrity, and unique approach to business.
🥞 You’re entering (or about to enter) a season of business where you can’t be “on” 24/7, and you need a sustainable approach to sales that works for you in every phase of life.
🥞 Sales calls feel awkward, you dread the moment when you have to ask for a credit card, and the idea of creating fake urgency or pressuring people into buying feels totally misaligned with your values.
🥞 You’re afraid of being too salesy or annoying your audience, but also tired of holding back and not fully owning the brilliance of your offers.
🥞 You're fully onboard for making the subtle strategic and subconsious shifts to have sales dripping with ease and fun, and finally just feel like a natural extension of everything you do.
🥞 You're done with over-complicating, done with making it harder than it has to be, and ready to get your sh*t in the hands of people who can greatly benefit from your work.
🥞 You’re ready to step fully into your personal power and lead your business from a place of ease, flow, and self-trust.
I didn’t realize my approach to sales was unique until client after client started asking...
How do you sell multiple offers at once without confusing people? How do you talk so casually about your work, and still make it feel like it was built just for me? How do you make selling look so effortless?
For a long time, I thought my way of selling wasn’t ‘the right way.’ After years in business, building two multi-six-figure companies, and learning every sales tactic under the sun, I realized I was actively rejecting using any of it. But yet, I still was making sales...
It took me some time to reflect and study exactly what I was doing that was working so well—and that is what became my Soft Sales approach.
Turns out, Soft Sales is the antidote to every traditional sales strategy that feels gross, manipulative, or out of integrity—and it works even better than the “old ways.”
You’re getting an accessible, podcast-style format that’s easy to fit into your life—perfect for your hot girl walks, Sunday cleaning sessions, or avoiding awkward grocery store conversations.
You'll learn my 3-Part Soft Sales System and how to sell with confidence, ease, and flow.
The Strategic Shifts that are subtle but powerful and will make your sales process work for you. Plus the Subconscious Shifts that will rewire how you think about selling so it feels like a natural extension of your work. All of this will be delivered in quick, digestible lessons—think short, impactful lessons that get to the point (fluffy pancakes are good, but fluffy curriculum is not).
You’re a business owner with at least one offer (or plans for more in the future).
You’ve got a platform (Instagram, podcast, etc.) and are ready to share your ideas and grow your audience.
You’re open to both the strategic and energetic work needed to shift your sales process.
This isn’t a "how to launch" program (though it can support launches).
You won’t find DM scripts, cold pitches, or sleazy “overcome objections” tactics here.
This is about empowering you to sell in your own unique way—rooted in self-trust, intuition, and alignment.
Soft Sales isn’t just about learning how to sell. It’s an invitation to step fully into self-trust, intuition, and aligned leadership in your business. This shift will ripple out into every part of your business—your offers, your content, your income, and your sense of what’s possible. This is about creating a sovereign business—one where you lead from a place of ease, flow, and unshakable confidence.
I keep lessons really short (5-20 minutes typically) because I a) hate fluff and b) have ADHD and would never listen to anything longer, myself. My intention is that this is something you can tap into over the course of a few weeks to integrate and act on (i.e. tuning into a particular lesson as you go to write that post, to put the work into practice).
Totes get it. But if not now, when? I'm guessing you've been sitting at this threshold for a minute, questioning what to do and where to start. Perhaps it's here, but that's on you to decide if you're ready to step into this next iteration.
Send me a DM or email—it’s NOT a commitment. We can chat about anything specific to make sure you feel comfortable and confident with your decision (either way!) I promise—no slimy sales or pushy objection overcoming around here. Just helping you make the decision for yourself!
