You’ve done the ideal client exercises, the copy templates, the “make them cry” pain-point prompts—and, honestly? It’s starting to feel like a joke. You’ve filled out the same ICA questions a dozen times in journals that have long been forgotten. You might have even found the “perfect” tagline once or twice… but here we are, still wondering why it’s not landing.
Maybe your current messaging is speaking to the clients you think you’re supposed to serve instead of the ones you actually want to work with. Maybe you’re trying to sound “right” and polished instead of real—and your audience can feel that disconnect.
You can feel it too, right? That sense that your message, your actual voice, is missing? If showing up online is feeling like a chore, or you’re wondering why your audience isn’t resonating the way you know they could, it’s time to make some real shifts.